i24 aims at news junkies worldwide who are interested in the Middle East. It will broadcast simultaneously in English, French and Arabic, according to i24 founder and CEO Frank Melloul.
There are no plans to broadcast in Hebrew, reflecting the channel’s focus on an international audience, rather than the domestic one. The goal for i24 is to show a different side of Israel, especially to people who may have a negative view of the country.
The new channel is streamed live 24 hours a day online. It is also broadcast via satellite across the Middle East, and in Europe, Asia and Africa. The channel is aiming to launch on U.S. satellite and cable frequencies in January 2014.